Customer Focus;
Medahulukan kepentingan pelanggan internal maupun eksternal dibandingkan kepentingan pribadi dalam pelaksanaan kerja sehari - hari

Integrity;
Bersikap jujur, perilaku disiplin dan penuh tanggungjawab, baik menyangkut disiplin waktu kerja, maupun pelaksanaan kerja sesuai tuntutan jabatan dan prosedur kerja

Innovative;
Menghasilkan ide-ide yang dapat digunakan untuk mempercepat proses transformasi PERUSAHAAN, serta terbuka terhadap metode-metode baru dalam analisis dan penyelesaian masalah

PEOPLE;
Your human quality is in what you do, and your knowledge is in what you say. (Imam Ghazali)

ORGANIZATION;
Every company has two organizational structures: The formal one is written on the charts; the other is the everyday relationship of the men and women in the organization. (Harold S. Gene)

RESOURCES;
Being gifted creates obligations, which means you owe the world your best effort at the work you love. You too are a natural resource. (Barbara Sher)

APPRECIATION;
Your work is to discover your world and then with all your heart give yourself to it. (Buddha)

PERFORMANCE;
Try not become a successful man but try to be a useful human being. (Einstein)

EFFECTIVENESS;
Efficiency is doing things right. Effectiveness is doing the right thing. (Zig Ziglar)